| If you expect your potential clients to read the texts | | | | site to get what they, not you need. So, find out |
| on your site, be especially particular about the | | | | what their wants are. Describe the benefits, he will |
| content. Writing for the web has its own peculiarities | | | | have, appeal to the emotions. The users must be |
| in comparison with common publications. It is known | | | | sure that they deal with a trustworthy company and |
| that 79% Internet users just skip over the web | | | | they have made a good bargain. Gain their favor: |
| pages, but rarely peruse them. It suggests that we | | | | persuade them with the specific text highlighting the |
| should take pains to make their reading useful for | | | | main benefits and advantages. Here everything is |
| them. Do not make these mistakes. Surely the site | | | | simple. The users write key words in search engines |
| should make a bright and lasting first impression, but | | | | and phrases (e.g. freelance writing jobs). |
| not with the help of the flash, the pet chip of many | | | | The search engines present a list of the sites |
| web designers. They consider flash to be very cool. | | | | relevant to the inquiry. The users are inclined to |
| In fact the visitors of the site can't stand irritating | | | | choose the first sites from the list. The sites with the |
| flashes and start looking for the reference to do | | | | pertinent key words are placed at the top of the |
| away with the annoying picture. The aim you make | | | | search list. So, you should define the key words of |
| up a flash may be various, freelance technical writing | | | | your potential clients and use them in your texts. |
| for example, but the reaction to the flash will not be | | | | Don't clutter up the page with a great number of |
| quite adequate. They have opened the page to | | | | useless options or heavy graphics, downloading for |
| acquire necessary information and the flash reel is a | | | | too long. Use the empty space to lead the reader |
| nuisance for them. The users don't know if the | | | | through the whole text from the first to the last |
| information on your site is better than on the millions | | | | word. Remember that screen reading tires the eyes. |
| of the others. If they come across the flash at the | | | | The screen reading is 25% slower than common |
| very start they will just switch to another site. | | | | reading that is why you should not strain your |
| Forget about the flash and fill you site with the useful | | | | visitors. Divide the information into small portions, use |
| original texts. | | | | short saturate sentences (e.g. Freelance writing jobs |
| In newspapers and magazines our attention is | | | | available) A paragraph should contain only one major |
| captured by pictures, photos and illustrations. It is not | | | | idea. But you can make a lot of lists, as you never |
| the same in the net. The research showed that first | | | | know which one magically turns a reader into a |
| of all the users pay attention to the headline - they | | | | buyer. Your text will face serious trials. The users will |
| scan the whole page to find the seizing words. A | | | | not read it until they want it. Your task is to attract |
| single phrase that says: "freelance internet writing | | | | them with something new and interesting all the time. |
| jobs" will not tell much about the offer itself. This is | | | | A famous marketing specialist Joseph Sugarman |
| the key function of the titles and subtitles - they will | | | | shared his secret of a successful text: "The aim of |
| reveal to the reader the content of the whole page | | | | the text is to make you read the first sentence. It |
| so that he won't have to delve into the details. The | | | | makes you read the second. The second one aims at |
| headlines attract the users' attention. The first | | | | reading the next and so on." Mind that the text |
| subtitle is to define the user's problem (e.g. seeking a | | | | should describe your products or service and incite |
| freelance writing job?), the second one is to scream - | | | | the reader to action. If you propose online freelance |
| "Here is the solution!" Thus the reader gets the | | | | writing jobs you should mention, at least that your |
| general idea of the site and if he swallowed this | | | | company or magazine or another facility that gives a |
| hook, he is likely to return and read the whole page. | | | | freelance writing job opportunity, that you have a |
| If your site welcomes the visitors in this way, you | | | | variety of possibilities starting from freelance writing |
| are just missing the real advantages. It might be the | | | | editing jobs that is going to be a turning point in |
| first and the last phrase the user reads on your site. | | | | somebody's career. |
| Remember, that the Internet surfers came to your | | | | |