| Not too long ago, when someone wanted | | | | Recommendation Age. The savvy author and |
| information, she would have to drive to the library, | | | | entrepreneur who understands the Recommendation |
| use the card catalog, and search the stacks of books | | | | Age can become the industry leader in his or her |
| and magazine to find it. Then the Information Age | | | | area of expertise and build a business around a book |
| arrived. Computers and the internet have brought | | | | even before the manuscript is complete. |
| information home to the average person. There is | | | | Ken Jensen, author of It Takes Guts to Be Me How |
| now too much of a good thing because of this fact. | | | | an Ex-Marine Beat Bipolarism, of currently offers the |
| Many people believe we are still in the Information | | | | book as an electronic book or e-book. He is building a |
| Age. What they do not realize is that people are | | | | business around his system for conquering bipolar |
| drowning in too much information to the point where | | | | disorder and getting feedback from readers as he |
| they are easily overwhelmed. Anyone who wants to | | | | prepares to publish the book in print. Jensen worked |
| test this can look up almost any search term on | | | | with my team at to create the book and build a |
| Google to experience the feeling of information | | | | well-developed business model around it. |
| overload. | | | | The Entrepreneurial Authoring Program teaches |
| What people are really looking for is not the | | | | clients to write a money-making book in 12 hours of |
| information, but what results the information will give | | | | actual writing time. Clients who complete the program |
| them. Someone who buys a drill is really buying the | | | | discover how to write a book that is |
| holes that the drill will make. One who buys a | | | | "entrepreneurially sound." |
| mattress is in search of a good night's sleep. | | | | Taking this program, Jensen has discovered how to |
| Information is a means to an end. | | | | turn his expertise into a step-by-step system through |
| Now people are looking for more than information. | | | | which people that have bipolar disorder can achieve |
| With too much of a good thing ready at hand, what | | | | better physical and mental health. His consulting and |
| they want is a trusted guide to go beyond facts and | | | | speaking business is growing steadily. The feedback |
| figures to provide a recommendation. They want | | | | he is receiving as a result of working with individuals |
| advice, easy answers, and a shortcut to the answers | | | | and speaking to groups allows him to develop his |
| they seek. | | | | business to match the wants and needs of his target |
| Society has moved from the Information Age to the | | | | audience. |