| Not too long ago, when someone wanted | | | | the Recommendation Age. The savvy author and |
| information, she would have to drive to the | | | | entrepreneur who understands the |
| library, use the card catalog, and search the | | | | Recommendation Age can become the industry |
| stacks of books and magazine to find it. Then | | | | leader in his or her area of expertise and |
| the Information Age arrived. Computers and | | | | build a business around a book even before |
| the internet have brought information home to | | | | the manuscript is complete. |
| the average person. There is now too much of | | | | |
| a good thing because of this fact. | | | | Ken Jensen, author of It Takes Guts to Be Me |
| | | | How an Ex-Marine Beat Bipolarism, of |
| Many people believe we are still in the | | | | currently offers the book as an electronic |
| Information Age. What they do not realize is | | | | book or e-book. He is building a business |
| that people are drowning in too much | | | | around his system for conquering bipolar |
| information to the point where they are | | | | disorder and getting feedback from readers as |
| easily overwhelmed. Anyone who wants to test | | | | he prepares to publish the book in print. |
| this can look up almost any search term on | | | | Jensen worked with my team at to create the |
| Google to experience the feeling of | | | | book and build a well-developed business |
| information overload. | | | | model around it. |
| | | | |
| What people are really looking for is not the | | | | The Entrepreneurial Authoring Program teaches |
| information, but what results the information | | | | clients to write a money-making book in 12 |
| will give them. Someone who buys a drill is | | | | hours of actual writing time. Clients who |
| really buying the holes that the drill will | | | | complete the program discover how to write a |
| make. One who buys a mattress is in search of | | | | book that is "entrepreneurially sound." |
| a good night's sleep. Information is a means | | | | |
| to an end. | | | | Taking this program, Jensen has discovered |
| | | | how to turn his expertise into a step-by-step |
| Now people are looking for more than | | | | system through which people that have bipolar |
| information. With too much of a good thing | | | | disorder can achieve better physical and |
| ready at hand, what they want is a trusted | | | | mental health. His consulting and speaking |
| guide to go beyond facts and figures to | | | | business is growing steadily. The feedback he |
| provide a recommendation. They want advice, | | | | is receiving as a result of working with |
| easy answers, and a shortcut to the answers | | | | individuals and speaking to groups allows him |
| they seek. | | | | to develop his business to match the wants |
| | | | and needs of his target audience. |
| Society has moved from the Information Age to | | | | |