| This is one of the most creative strategies you can | | | | less). As an example, let's assume that you identify a |
| apply it to make money with no list and also almost | | | | best selling eBook on stock trading. |
| completely eliminate all competitors. The goal is to | | | | Contact the product owner and tell him you would |
| find products that are already selling and then | | | | like to sell a premium version of his book because a |
| offering premium versions of the same products. This | | | | percentage of his existing customers [use 38% as |
| usually means offering the same product in audio or | | | | the figure] prefer learning via audio. |
| in video format. People learn in different formats, and | | | | By preselling the premium product to the list owner, |
| a larger percentage of your customers will prefer | | | | you will get prepaid and you can use those funds to |
| listening or watching than reading to consume the | | | | create the premium product. In most cases, you can |
| materials. | | | | do the majority of the work yourself using low-cost |
| Over 38% of your target market prefer learning via | | | | tools readily available on the Internet. |
| audio over reading. A similar percentage prefer video | | | | When presented properly, most product owners are |
| over reading as well [as the popularity of sites like | | | | open to this because it allows them to create money |
| YouTube increase, this will even be even more so]. | | | | without having to do extra work. Plus, they can now |
| How do you take advantage of this? Simple. A key | | | | show their customers that they care because they |
| benefit that works in your favor is that people are | | | | are offering them a premium version of a product |
| willing to pay premium pricing for the same info when | | | | that has been proven to sell. In addition, this strategy |
| it's delivered via audio or better yet via video. For | | | | takes advantage of all the affiliates that the list |
| example, the audio version of a best selling book will | | | | owner already has in place and save you the hassle |
| sell for 4-10 times the original price of the book. | | | | of creating your own affiliate program. |
| Here's how this strategy works: visit ClickBank and | | | | Your conversion rate will be much higher because |
| identify the top 10 selling products in ClickBank in a | | | | you are being endorsed by the list owner and in |
| category you're interested in, but may not be an | | | | most cases, there's a pent up demand for higher-end |
| expert in. Then, write down the contact info of each | | | | products that the list owner has not fulfilled on. Most |
| product creator: get the phone number, if there's one | | | | list owners seriously underestimate their customers' |
| available. [NOTE: ClickBank is a marketplace of digital | | | | ability to consume products and stop selling too early. |
| products in hundreds of categories]. | | | | You don't have to limit yourself to ClickBank: you can |
| The angle is this: you can offer a % of the premium | | | | repeat this same strategy with the Amazon Best |
| product for each sale that is made, and that is still | | | | Seller list or any other best seller list for that matter. |
| more what the product owner would make when he | | | | The key is that you're borrowing somebody else's |
| sells a single copy of his current downloadable | | | | credibility to instantly launch a product to a market |
| product (most products on ClickBank sell for $97 or | | | | that's already proven to buy. |