| Have you developed your career, business or service | | | | The author presents their unique set of successful |
| in excellence? If so, it deserves the greatest | | | | diet rules, their exercise program, their perspective, |
| opportunity for growth you can afford it right? | | | | their testimonials and their credentials. They use |
| A great way to get more leads, more sales and | | | | original, different information for the same results. |
| more customers is to use one of the fastest | | | | 6. Inspire a life full of adventure and opportunities. |
| growing tools around to help you connect with more | | | | Inspire people to do something good. Weave inspiring |
| prospects. A book will expand your exposure and | | | | stories into your book and sell more. The 21 |
| increase your sales opportunities. | | | | Irrefutable Laws of Leadership spent 18 straight |
| Here are 10 good reasons to write a book: | | | | months on the Business Week Business Best Seller |
| 1. Add an additional income stream. You may have | | | | List. Dr. Maxwell started each chapter with a short |
| already built a respected name for yourself in your | | | | story of a famous person successfully using the |
| career or business. A book will bring you even more | | | | chapter's law of leadership. |
| respect. The growing group of people who gleam | | | | 7. Entertain your audience with drama, humor or fun. |
| insight from you will love that your information is | | | | Enrich the lives of your customers. Do you have a |
| finally in book form. They will reward you by buying | | | | talent to make people laugh? Use it in your book. |
| from you. They will love the convenience and | | | | Provide a little oasis of escape for your readers. |
| concrete gratification of reading your information in a | | | | People love it when you entertain them. |
| book. | | | | Intertwine funny stories into your non-fiction |
| 2. Expand your reach to the world. When your book | | | | manuscript. Entertain them, make them laugh; they'll |
| is made available, many people will purchase from all | | | | love you for it. Best of all, they will have fun telling all |
| over the world. It will open the opportunity for you | | | | their friends about your funny book. |
| to interact with people outside of your immediate | | | | 8. Give a greater understanding of life. Have you |
| area. When your subscribers and customers have | | | | been gifted with a deep understanding of life? Put |
| good success with your book they will tell their | | | | small excerpts of your understanding throughout your |
| friends and associates. Referrals make the best | | | | book. Sprinkle your quotes along with other famous |
| customers for they bring a higher rate of sales. | | | | philosophers or world thinkers within your book. |
| 3. Build your brand name and enhance your prestige | | | | 9. Elevate your name to fame. Write a book filled |
| as a professional. Let your readers know why your | | | | with success experiences that motivate your |
| book is the best choice. Build quality into your work | | | | audience to do more, give more or share more. |
| so your customers will enjoy spreading the word | | | | Share your experiences to motivate your audience. |
| about your book. As I am sure you have heard | | | | Share how you overcame seemingly insurmountable |
| before, your customers are your best marketers. | | | | challenges in your field. It will motivate your audience |
| 4. Create a greater awareness of your business by | | | | to think if you did it; they can do it too. |
| offering free articles and tips to your book readers | | | | 10. Offer solutions to your audience. Offer the magic |
| and website visitors. People are always looking for | | | | pill or simple steps to solve a problem in your field. |
| good information, a whopping 85% of Internet users | | | | Every one loves it when we get simple solutions to |
| are looking for information. | | | | our problems. Get this right and you could have a |
| Make your intent to give something useful and helpful | | | | best seller. Do you know the solution to a vexing |
| in your area of expertise. As your visitors come for | | | | problem? Write the solution in your book. You might |
| the free, they will become aware of your book and | | | | be surprised at who's searching for a little relief. |
| services. They may not buy the first or even the | | | | You have grown your career, business or service; |
| fifth time but expert statistics say up to 50% will | | | | now write a book to enjoy watching your profits |
| buy. | | | | soar to new heights. Then remember stay in touch |
| 5. Create a powerful business card. Offer your book | | | | with your buyers. When they order a book from you |
| audience original, different information. Have you | | | | follow up with them. Start building your list and send |
| wondered what makes a new diet book sell well | | | | them regular follow-up information, free bonuses and |
| even when there are scores of diet books on the | | | | requests. |
| market? | | | | |