| Writing a book is not a stand alone process. You are | | | | already written. |
| not journaling. Your book is being written for others | | | | How do I tell my audience I have solved their |
| to read. Who? Who is going to read your book? It is | | | | problems? Of course just because you understand |
| extremely helpful to have a clear picture of your | | | | your audience's problems and your book solves them |
| audience before you sit down to write your book. | | | | does not mean you are going to sell your book. You |
| You will want to know what age they are. Where | | | | have to tell them that you solve their problems. |
| they live. What their interests are. What they spend | | | | There are a few key places to announce your book's |
| their money on and so on. You do not have to do an | | | | strengths. |
| in depth demographic study; just get a good idea of | | | | Book's title - This is the most important place to |
| who you are writing your book to before you write | | | | state the benefit of your book. Continuing with the |
| it. | | | | accounting book example a benefit driven title might |
| Once your book is written you have another hurdle. | | | | be: Choosing Your Business Accounting Software. A |
| How do you tell your audience about your book and | | | | non-accountant's step by step guide to make the |
| how to you motivate them to buy? | | | | most of your time, money, and sanity. |
| Ask yourself three questions: | | | | Table of Contents - This is also part of your book |
| What problems does my audience have? | | | | that people often look at to make a buying decision. |
| Understanding the problems your audience is dealing | | | | Give each chapter a benefit driven name. For |
| with not only helps you write your book, it helps you | | | | example, Chapter One - Understanding Accountant |
| sell it. For example, if you are writing a book about | | | | Speak. |
| how to choose accounting software for a small | | | | Back Cover. The back cover is reserved for a quick |
| business then potential problems might be: | | | | elevator pitch where you again list a powerful benefit |
| Do not have enough time to do the books | | | | or problem that your book solves along with a few |
| - Not an accountant - do not understand accounting | | | | testimonials or reviews that can attest to the fact |
| principles | | | | that your book does indeed solve those problems. |
| - Current software is too complicated | | | | Articles, blogs, newsletters and more. Tell the world |
| - Do not want to pay a CPA to do my books. | | | | about your book by writing content that also solves |
| - Need to invoice and pay bills from one location. | | | | their problems. For example, if you write an article |
| How does my book solve those problems? The next | | | | about 10 Mistakes Small Businesses Make Setting Up |
| question is important because it will help you sell your | | | | Their Accounting Software then you have provided |
| book. People buy books for entertainment, for | | | | valuable information. Include a link to your website in |
| education, for hope, and to have their problems | | | | the closing of the article and you likely have a new |
| resolved. Take a few minutes and write down how | | | | customer. |
| your book solves your audience's problems. | | | | Press Releases are written to announce to the world |
| Your book on choosing accounting software may | | | | that you have something important to say. There is |
| break down a reader's options into an easy to use | | | | nothing more interesting and newsworthy to the |
| comparison chart. Your book may tell them exactly | | | | media than a common problem solved. Write a press |
| what they need and do not need from a software | | | | release and tell the world about it. |
| program. Your book may educate them on basic | | | | Attracting your audience is as simple as solving their |
| accounting principles in easy to understand | | | | problems with your book and telling them about it. It |
| descriptions so the reader knows how to compare | | | | does not have to be complicated. A few well placed |
| software and how to use it correctly to grow their | | | | ads. A number of helpful articles published both online |
| business. Turn these solutions into powerful benefit | | | | and off, and a bit of media exposure and you will |
| driven statements and you have your sales page | | | | have sales figures you only dreamed of. |