| In his extensive 328 page work titled simply SEO | | | | is a true SEO guru who understands something that |
| Book, Aaron Wall covers a wide variety of topics | | | | so many others dont That the easiest part of SEO is |
| related to internet marketing. The scope of this | | | | getting your pages to rank well in the SERPS, the |
| amazing book goes so far beyond mere SEO. I | | | | important stuff (and the part that most people get |
| originally purchased the book back in 2005, since my | | | | wrong) has nothing to do with proper formatting of |
| initial purchase, the ebook has been updated several | | | | your title tags or the keyword density of your web |
| times; Im currently reading the December 2006 | | | | pages, no the important stuff happens long before |
| version (about 4 months old). Free lifetime updates | | | | you actually start building your pages. This is the |
| are included with your purchase price. | | | | information that is locked up in the remainder of the |
| This book is an absolute must-have for anyone who | | | | ebook. |
| wants to make money on internet and wants to | | | | Search Engine Marketing, Viral Marketing, Social |
| take advantage of free, targeted search engine | | | | Websites - Web 2.0 |
| traffic. Mr. Wall understands that many people simply | | | | Something you dont often expect to see in a book |
| wont sit down and read a 328 page ebook, so the | | | | about SEO is information about selling. But SEO Book |
| first fifteen pages or so are designed to provide you | | | | includes sections on writing ad copy, generating |
| with a quick and concise, easily digestible plan to | | | | revenue, website usability. Also included is information |
| improve your organic Search engine rankings. Included | | | | about social bookmarking and other Web 2.0 |
| in this section are a separate SEO Tools PDF, this | | | | innovations. |
| document shows you all of the SEO and key phrase | | | | Further information includes discussions about how to |
| related tools youll ever need Many of these tools are | | | | hire an SEO, what to look for, what to expect. Also |
| free, by the way. Next theres a dozen or so pages | | | | there is information about Pay Per Click (PPC) search |
| explaining the basic concepts of SEO and finally | | | | engines with important topics like how to write ad |
| theres a SEO Quick Start Check List to keep you on | | | | copy and how to improve your click through rates. |
| track. The information contained in this first section | | | | Finally, theres even information about becoming a |
| alone is worth the price of admission. | | | | professional SEO where to find clients, how to sell |
| So what else do you get? | | | | your services. |
| Once you get past the first section, things get much | | | | In conclusion, Ive been a big fan of Aaron Walls SEO |
| more in-depth. Note, this is NOT filler information, if | | | | Book since I purchased it. It is the bible of SEO and |
| youre serious about SEO where its been AND where | | | | one of the absolute best bargains in the Internet |
| its going youd better pay close attention. Aaron Wall | | | | Marketing world. Have a Look! |