| If you've never done one before, creating an entire | | | | programs, you can subdivide your newsletter so that |
| email newsletter can seem like a daunting task - and | | | | you can target your most loyal customers with |
| more so when you think about putting one together | | | | coupons and discounts just for them. The corporate |
| as a regular thing. But it's not that hard. Here are | | | | marketers do it; you can, too. 9. Use email |
| some guidelines to follow. 1. Don't expect more than | | | | newsletters to instigate that first sale from new |
| five minutes from your customer. He's busy: running a | | | | customers. Have a special newsletter in reserve that |
| business, surfing the Internet, changing diapers, | | | | introduces new customers to your site, and include a |
| checking out new ringtones. A newsletter of | | | | nice coupon in it to encourage the first sale. It's much |
| between 500 and 1000 words per issue is ideal for | | | | easer to get the second and subsequent, once |
| most, especially if you include click-throughs for your | | | | they're in the habit of buying from you online. 10. |
| website, where they'll find more content. 2. Keep it | | | | Keep good statistics on your email click-throughs. |
| simple and short. Subdivide that short newsletter into | | | | Again, with good email newsletter programs, your |
| bite-sized bits, smaller articles of 200-500 words. Use | | | | click-throughs - the times your customers click on |
| short paragraphs and lots of bullets. 3. A picture really | | | | links in the newsletter to go to your website - are |
| is worth a thousand words, but only if your customer | | | | recorded. If you know what customers click on and |
| accepts HTML. If your customers accept HTML in | | | | what they ignore, you can set up subsequent emails |
| their inbox, you can include images of your products | | | | accordingly to maximize click-through. 11. If you can, |
| in your newsletter. You should always be ready with | | | | find out more about your customers. The more you |
| a text version, just in case they can't accept HTML. | | | | know about your customers, the better you can |
| 4. Your newsletter should be supplementary to | | | | target your newsletter. Run surveys from your site, |
| what's on your website. Your primary goal for your | | | | or simply ask for more, optional information when |
| newsletter is to get your customer to your website, | | | | your customer signs up for your newsletter. 12. Use |
| where they will buy products. Always keep that in | | | | your newsletter to sell advertising to your vendors |
| mind when composing your newsletter. 5. To maintain | | | | and affiliates. With a good customer base and proven |
| a high level of presence in your customer's mind, you | | | | sales from your newsletter, you can sell advertising |
| should send out a newsletter every four weeks. | | | | space to related businesses, or even to your |
| More frequently can get annoying, and less | | | | vendors when they want to push a product. Don't |
| frequently may cause your sales to drop off. With a | | | | overlook the eventual money-making potential of |
| short newsletter, this can be very doable. 6. Content | | | | your newsletter! Imand (Internet Marketing and |
| can be anything useful and entertaining. If you run an | | | | Network Development) supplies content with its |
| online bookstore and want to have short stories and | | | | team of professional writers, who create fresh, |
| book reviews for your content, that's fine; if you sell | | | | unique and original content for websites all over the |
| genetic engineering products and want the latest | | | | world. Passionate about their writing, each writer has |
| technology news, that's good too. The key is that it | | | | his or her particular field of expertise, and together, |
| must captivate your customer and get them to your | | | | the team has covered a massive range of topics, |
| website. 7. Use email newsletters to communicate | | | | which is growing by the day. For more information |
| information about sales. Remember, this is a | | | | about us, please visit: (Internet Marketing and |
| marketing tool. If you have a hot buy, write an article | | | | Network Development) supplies content with its |
| about it in the newsletter; for instance, if you're | | | | team of professional writers, who create fresh, |
| trying to get rid of H-scale train track, write an article | | | | unique and original content for websites all over the |
| about H-scale trains and advertise after the article | | | | world. Passionate about their writing, each writer has |
| that your track is on sale, with a click-through to the | | | | his or her particular field of expertise, and together, |
| site. 8. Use email newsletters to reward your most | | | | the team has covered a massive range of topics, |
| loyal customers. With good email newsletter | | | | which is growing by the day. |