| As a consumer myself I always wonder about the | | | | not sold, keeping clear records and measuring the |
| legitimacy of an offer when I read that claims it will | | | | performance of your business, taking the time to |
| teach me how to do something without ever telling | | | | promptly respond to customer inquiries and/or |
| me what the required commitment on my part is | | | | concerns, and still setting aside some time for |
| going to be. Some claims are so absurd that I cannot | | | | yourself. If you spend all of your time working your |
| fathom anyone buying into them, but they seem to | | | | online bookselling business, you will soon tire of it and |
| be successful. | | | | doom it to failure. |
| Despite the fact that there are several books | | | | Patience to me is the realization that it takes time to |
| available that teach you how to become a successful | | | | build any business and the acceptance that no matter |
| online bookseller and that they all encompass the | | | | how many hours you put into it or how dedicated to |
| fundamentals of the business, few go into any detail | | | | it you are, it will still go through an evolving period |
| about the daily routine or any substantiating data | | | | before it is really successful. |
| analysis that validate their claims. I know this because | | | | Think of it this way, it doesn't matter how much |
| I am the author of one and I own and have read | | | | sunlight, fertilizer, dirt, or water you provide for a |
| many of the others. I do not wish to commercialize | | | | seed, you are still going to wait for some time to |
| this article by comparing my book to others or | | | | pass before you can harvest a crop. Fortunately, |
| making claims regarding the subject matter covered | | | | unlike growing a plant, becoming a successful online |
| in my book, that is for you to decide if you wish to | | | | bookseller can be influenced by your input variables. |
| pursue the business and purchase one of the books | | | | All of this said, what are the realistic numbers you |
| available. What I do want to do is establish and | | | | can expect to commit to becoming a successful |
| discuss are the key fundamental issues that I feel will | | | | online bookseller and how long will it take? |
| lead you to becoming a successful online bookseller, | | | | I believe you can be successful and realize a profit of |
| they are dedication, time, and patience. | | | | $2,500 per month within four months (six max) if |
| With respect to dedication, I want to point out that | | | | you commit an initial $350 and fifteen to twenty-five |
| this encompasses your dedication to learning the | | | | hours per week to build an inventory of 3,000 books. |
| business from top to bottom, dedicating yourself to | | | | At the end of the four months you can maintain |
| understanding much more than just "online bookselling | | | | your 3,000 book inventory and income levels at a |
| 101," i.e., the rudimentary fundamentals, dedicating | | | | cost of 10 to 15 hours per week. You should never |
| yourself to a business plan with clear and attainable | | | | have to invest any more of your own money, the |
| goals, dedicating yourself to operating a business with | | | | initial $350 to buy bookshelves and an initial inventory |
| integrity that is focused on customer satisfaction, | | | | should be recovered in the first month and the |
| and finally dedicating yourself to having fun in the | | | | additional sales proceeds from your initial inventory |
| process. Dedication without enjoyment is doomed to | | | | should subsequently be reinvested into new |
| failure. | | | | inventory. By the end of the first month you should |
| The time issue is in some regards an extension of | | | | realize a profit, own your inventory outright, and |
| dedication. You will not succeed at online bookselling | | | | never invest anything but time in the business again, |
| or any other business if you do not put time into it. | | | | it should be self-sustaining. I base this on my own |
| The factor of time includes the pursuit of suitable | | | | experience, the experiences of people I have |
| inventory, adequately and honestly describing your | | | | coached, and the feedback I have received from |
| listings, reviewing and re-pricing inventory that has | | | | customers of my book. |