| *The succeeding article is about marketing self | | | | marketing campaign. |
| published books, Internet Marketing Promotion, Book | | | | Furthermore, a well-designed website facilitates the |
| Marketing Services, and many other useful tips about | | | | connection between the author and the clientele in a |
| online book marketing. | | | | professional and convenient method — a very |
| Not too long ago, an author’s dream of getting a | | | | pivotal aspect in today’s book-selling industry. |
| manuscript published and distributed rested largely on | | | | A website serves an ideal host for an “author |
| the hands of the publishing houses. Authors with | | | | blog”, which is one of the most effective — |
| rejected works had the option to self-publish their | | | | and perhaps most underrated — book marketing |
| manuscripts, although the high cost of this process | | | | tools in the current book marketing landscape. While |
| discouraged many rejected authors from taking this | | | | many authors are not aware of this yet, a |
| route. | | | | well-designed and frequently updated blog webpage |
| A lot has changed since then. The rise of internet | | | | effectively translates into avid reader patronage. |
| and digital technology has drastically reduced the cost | | | | The reason is this: books that capture a reader’s |
| of self-publishing, and has given birth to hundreds of | | | | interest do not go unremembered, and neither does |
| competing self-publishing companies. Now, virtually | | | | the author who wrote it. Enamored readers want to |
| anyone can turn a raw manuscript into a published | | | | get involved. A memorable reading experience makes |
| book. | | | | readers want to know the author, as well as the |
| But while the process of publishing has gotten easier, | | | | book’s the themes and back story. They want |
| the process of selling books has not. In fact, it has | | | | to know what’s the current and upcoming |
| gotten harder. The remarkable growth of the | | | | projects of the author who has so effectively |
| self-publishing industry, while initially thought to be a | | | | captured their imagination and touched their emotions. |
| boon to authors, has given birth to a twin problem: | | | | As mentioned earlier, they want to be involved. A |
| an overabundance of published books. | | | | website will take care of this area with optimum |
| Consider this: Close to 200,000 books were published | | | | effect. |
| last year in the United States alone, 80 percent of | | | | In addition, “author websites” are regularly |
| which are self-published and you can bet a large | | | | visited by the movers and shakers of a wide range |
| chunk of these books are for sale. What’s more, | | | | of industries. Whether it’s a film producer in |
| the number is expected to rise this year. With this | | | | search for a new film project, or a businessman in |
| kind of competition, how does an upstart author | | | | pursuit of revolutionary business ideas (self-help |
| market a self-published work efficiently? | | | | books), a wide range of visitors will be |
| There are many ways to market a book, but | | | | accommodated effectively by a website, which |
| whatever kind of marketing platform an author | | | | serves as an online organizer. Here, you can list your |
| chooses to adopt, the most vital marketing tool an | | | | contact information and other contents, making |
| author can do to boost a book marketing campaign is | | | | yourself available to every person in the world at any |
| by owning a well-designed website. | | | | time. |
| For any author, having a well-designed website is the | | | | Finally, a website is hands-down the most |
| single most important move in selling a book. A | | | | cost-efficient book marketing tool. With the recent |
| website will serve as a highly credible marketing base | | | | growth of companies that offer book marketing |
| for any author, and exponentially increases the | | | | services, an author can easily own a well-designed |
| visibility, market reach, and promotional power of any | | | | website for a couple of hundred dollars. |
| book marketing campaign. | | | | The bottom line: Before you start waging any kind of |
| A website, when linked to a particular book | | | | book marketing campaign, start your program with |
| advertisement or marketing campaign, will greatly | | | | the most important tool in the business of book |
| reinforce the information and marketing punch | | | | promotion and marketing — and get yourself a |
| disseminated by publicity campaigns, e-mail | | | | website. |
| advertisements, or any other type of online book | | | | |