| e recorded history of humanity, probably no invention | | | | management. In the competitive world we are living |
| has had a greater influence than the introduction of | | | | today time is money. Therefore, more and more |
| printing in the fifteenth century by Johannes | | | | people understand that to make the most of their |
| Gutenberg. Nowadays, with the latest development in | | | | time they should start using audio books. |
| audio books, some believe that the printing era is | | | | 3. Audio books are free – The mass |
| coming to its’ end. | | | | production and the development of new technologies |
| If you are an audio book publisher, an audio book fan | | | | reduced the costs of audio books. One can get free |
| or just wondering whether you should try one of | | | | downloadable audio books, low cost audio book |
| theses audio books everybody is talking about, you | | | | rentals or pay a couple of bucks for a brand new |
| are in the right place. Find out the latest | | | | audio book on cd or a book on tape. |
| developments in this overwhelming market: | | | | 4. A disposal audio book – downloadable audio |
| 1. A higher percentage of books are being published | | | | books are the most popular audio book’ |
| as audio books – All the bestsellers, all the | | | | method today – they are cheap and require |
| important magazines and journals and a high | | | | only a MP3 player or other media player to play them. |
| percentage of the new books are published also as | | | | However, in the past year disposal audio books are |
| audio books. More than that, thousands of classic | | | | published – there is no need for an external |
| books are published as audio books each year. | | | | device, just the audio book a couple of AAA |
| Audio books could be found in more and more shops | | | | batteries. |
| – from book shops and music shops to many | | | | Audio books will surprise publishers, book sellers and |
| online sources like online audio book rental services. | | | | libraries that are not joining the celebration. I |
| 2. Massive increases of potential customers – | | | | don’t know what about you – but I |
| Audio books answer a certain need – the | | | | don’t have any more a book shelf in my |
| need to maximize time and productivity. Audio books | | | | house. |
| are considered as excellent method to improve time | | | | |