| The total number of books sold by small, part-time | | | | to bear on the problem ofobtaining maximum |
| mail orderentrepreneurs is growing each year. Total | | | | circulation of your mini-catalog among theprospective |
| sales each year for thepast five years have | | | | book buyers. |
| increased by almost 30-percent over theprevious | | | | The easiest and least expensive method is as follows: |
| year's sales. | | | | Check atyour newspaper offices for a listing of all |
| Two "angles" have greatly contributed to this | | | | their distributorsand/or route carriers. Contact these |
| phenomenalgrowth in total sales. | | | | people and ask them to giveyou a price they would |
| One is the practice of offering a wide selection of | | | | charge to include one of yourmini-catalogs with each |
| books via"mini-catalogs" The other "angle" is the | | | | paper they sell or deliver. Determine howmany |
| practice of sendingthese "mini-catalogs" to | | | | "mini-catalogs" you'll need for this kind of |
| prospective buyers as "inserts" inprinted materials the | | | | distributors,have that number of mini-catalogs printed, |
| prospect has already ordered. | | | | hand them out to yourcontracted distributors and |
| Mini-catalogs are usually printed on 8 1/2 x 11 sheets | | | | newspaper carriers; then sit back andprepare to fill |
| ofpaper, then folded in half along the length, and | | | | book orders. It's simple and easy, but best ofall it |
| simply slippedinside the covers of a magazine or the | | | | really results in big profits for your |
| folds of a newspaper.Often-times, a mini-catalog is | | | | book-sellingbusiness! |
| folded and sent out as aself-mailer. Both of these | | | | Another simple method would be to line up students |
| methods of obtaining circulation arevery profitable. | | | | fromdifferent junior high schools in your area, and |
| A book-selling "mini-catalog" is made up of a | | | | pay them each $10per thousand to deliver your |
| "full-pagecommercial" on the front page. This is your | | | | mini-catalogs door-to-door. If youhave junior high |
| main sales thrust, orprimary attempt to sell a | | | | school age children, this could be the easiestand least |
| "featured" book with ease of yourmailings. The | | | | expensive method of distribution for you. |
| second, third, and half of the last page of | | | | Major cities also have professional distributing services |
| themin-catalog should be two columns of listings of | | | | whichdeliver advertising material to the residents. |
| other books youhave to offer. | | | | Check your localphone directory for their names and |
| Each listing should consist of the title of the book | | | | addresses. |
| offered,followed by a short description of either the | | | | The orders which you develop through the local |
| book itself, or howthe book can benefit the buyer. | | | | distributionmethod can be filled by mail. |
| This is then followed by thecatalog number of the | | | | To expand your market beyond the local area, you |
| book, and the price. | | | | need tosolicit the business by mail. Several excellent |
| The bottom half of the page of your mini-catalog | | | | books areavailable on developing sales by mail. Follow |
| should bedevoted to your customer order coupon. | | | | these steps then sit back and prepare to fill book |
| The "mini-catalog" shouldbe typeset, and printed on a | | | | orders. It's simple and easy. |
| different color of paper for eachmailing. Recent sales | | | | Note to editors: |
| results indicate that the better qualitypaper your | | | | To show my appreciation to the editors that use my |
| mini-catalog is printed on, the more sales it bringsin | | | | articles, I offer a free solo ad. Simply send an email |
| for you. | | | | to me by using the form on the contact me page on |
| Once you've got a mini-catalog with which to | | | | my website to tell me the url the article was used on |
| advertise yourbooks, you must bring all your efforts | | | | or send me a copy of the ezine it was used in. |