| Authors, self publishers and book publishers can be | | | | trade, as well as for other retailers. Local radio shows |
| very unhappy when they see boxes of books | | | | and television appearances are good but are often |
| delivered from the printer, loaded onto pallets in their | | | | forgotten within hours of the broadcast; make sure |
| garage and not have any idea on how they're going | | | | to make or get a copy of any television broadcast |
| to sell them; don't let this happen to you -- be | | | | for future promotions. If your book fits a specialty |
| prepared. Self publishers need to have a good | | | | market, find a store that fits the genre and offer to |
| marketing plan to sell books and should be written | | | | leave books on consignment; many publishers have |
| prior to writing your book and in place a year prior to | | | | sold thousands of books this way. |
| publishing your book. This article will provide you with | | | | Make sure your sales letter or flier is first class; this is |
| easy, free, and cheap book marketing, promotion | | | | your formal presentation of your title to the |
| and publicity tips to get you headed in the right | | | | prospective buyer. Place free ads periodically for your |
| direction fast. | | | | book's website on Craigslist in different categories to |
| Press releases can generate thousands of dollars in | | | | drive even more traffic to your website. I've not |
| sales when picked up by national trade or print media. | | | | found that book signings sell many books for |
| Mail a press release to at least 1000 print and | | | | publishers and are often a waste of time; better to |
| broadcast contacts just prior to publishing your title | | | | spend it elsewhere. |
| and again and again after you publish; you can never | | | | Make sure to promote and market your book each |
| send too many. Make sure your press release spells | | | | and every day, both online and offline. Women buy |
| out the 'who, what, where, when, and why.' | | | | more books then men; see how you can fit your |
| Using press releases can be a very effective | | | | book into the womens' market. Your sales letter or |
| marketing tool if used properly. Mail a press release | | | | flier should include an eye-grabbing headline, the |
| to all the trade journals in your field over and over | | | | benefits to the buyer, the book features, book sales |
| again; you can use the same release. Invest in press | | | | information and testimonials. Market your book to |
| release submitting software and set aside time every | | | | your number one market first, and then go after the |
| week to send out a press release online to the press | | | | secondary markets. Remember to make sure your |
| directories. | | | | book is listed in Books-in-Print; don't assume it's |
| Using press releases for marketing or promoting your | | | | already listed. |
| book or book's website has become increasingly | | | | I've seen publishers lose a lot of money paying for |
| popular as publishers discover the powerful benefits | | | | expensive display ads, so beware if you do this; I |
| of using press releases. Send out the same press | | | | don't advise it in the beginning -- get your feet wet |
| release to the editor of your local daily newspaper | | | | first so you know what you're doing. Create an online |
| every week until you are called for an interview or | | | | contest and list it in online contest directories to drive |
| are written up. | | | | traffic to your website. |
| Submit articles to online article directories that focus | | | | I hope this article has provided you with helpful tips |
| on your book's topic to drive customers to your | | | | to accelerate your book marketing and book |
| website. Print and online publications provide longevity | | | | promotion efforts. Yes you can market and promote |
| to your marketing campaign in terms of having | | | | your book on a shoestring budget, just be careful |
| something tangible for people to reference ongoing. | | | | about your marketing dollars. Don't delay another day |
| Contact non-bookstore booksellers and offer to | | | | if you've fallen by the wayside; make sure to focus |
| leave books on consignment. | | | | on promoting, selling and marketing your book each |
| Find a non-exclusive distributor with a good | | | | and every day. |
| reputation to carry your book for the book store | | | | |