| > | | | | Noble is very important, but this is not always |
| Advertising your books. | | | | possible. These companies are so large that the |
| For the aspiring author, it is important to be familiar | | | | competition to fill their shelves is very intense, so it |
| with potential publishers as well as the distribution | | | | may be in your best interest to build a relationship |
| channel they can offer. Eventually, much of the | | | | through your publisher with a smaller growing |
| success of your book will fall on the quality of the | | | | company like Books a Million. That way you can get |
| publisher and their ability to push the book through | | | | your foot in the door, begin to make a profit off |
| the appropriate distribution channels. I would | | | | your book, and as Books a Million grows so shall your |
| recommend contacting a well established publisher | | | | audience. |
| that has plenty of expertise and success in the | | | | Double Your Profits with a Book on Tape |
| publishing field. A seasoned publisher is your best | | | | In addition to marketing your book through the |
| choice if you want your book to actually make it to | | | | major brick and mortar retailers, you might also |
| stores. | | | | consider publishing your book in a different format. |
| Ride the Coattails of Books a Million | | | | Have you ever thought of turning your book into a |
| Keep in mind that if your book doesn’t ever | | | | book on tape? Making a book on tape helps expand |
| make it to the bookshelves nobody will ever have | | | | the potential audience base for your book, thereby |
| the opportunity to buy it and read it, meaning you will | | | | increasing your potential for profits and fortifying |
| have to find another job. The best publishers will | | | | your continued existence as a thriving author. |
| make sure your book makes it to the biggest retail | | | | Of course a book on tape can be sold through the |
| book stores. In addition to the traditional book retail | | | | usual channels, such as Books a Million, but you can |
| stores such as Borders and Barnes and Noble, you will | | | | also digitalize your book on tape and strike a deal |
| definitely want your book on the shelves of a Books | | | | with to sell your book on tape in digital audio format. |
| a Million store. If you haven’t heard of Books | | | | Digital audio is a rapidly growing market thanks to the |
| a Million yet, perhaps it is time that you do. Books a | | | | popularity of mp3 players, particularly the ubiquitous |
| Million is growing rapidly and is beginning to compete | | | | iPod. Creating a synergistic relationship with this new |
| directly with Borders and Barnes and Noble. Of | | | | technology that has just taken off in recent years |
| course it is obvious you want your book to be | | | | will help reinvent books as we know them, and for |
| featured on the shelves of Borders and B&N, | | | | that matter it will also reinvent the book on tape. |
| but Books a Million is the hot new book retailer right | | | | Now, instead of buying a book on tape, you can |
| now. | | | | download the book in a digital audio format and listen |
| Books a Million was actually founded in 1918, but has | | | | to the book wherever you go. The market |
| since grown to include more than 200 stores. These | | | | demanding this type of book is rapidly growing. |
| stores are found primarily in the southern and | | | | As an author it is important that you are in tune with |
| eastern section of the United States, with locations in | | | | the direction the book retail market is taking. You |
| 18 states as well as Washington D.C. Because Books | | | | can’t afford to miss the opportunity to build |
| a Million is growing so rapidly, their ability to introduce | | | | lasting relationships with growing retailers like Books a |
| your book to new markets will help prolong the shelf | | | | Million, nor can you afford to miss the boat with |
| life of your book. | | | | digital audio and the incremental sales and profits that |
| As I have stated before, getting your book sold at | | | | are associated with those new markets. |
| the largest books stores like Borders and Barnes and | | | | |