| One of the most important tasks for any new | | | | -Gather their contact information. |
| authors marketing plan is to get as much radio, print | | | | -Make contact. |
| and TV interviews as is possible. The benefit to using | | | | Now here's what you could say; |
| these forms of mass media is to be able to tap into | | | | 'Hello Mrs. editor or Broadcast Announcer, I noticed |
| their network. A mass media network is already built, | | | | that you specialize on woman's issues. I really liked |
| its often decades old has a trusting and influential | | | | the piece you did on women who give up high stress |
| leadership and they have a hungry and generally | | | | executive careers for a less stressful small business. I |
| educated following. | | | | also noticed that you offer an article on small |
| But how can a new author get the attention of the | | | | business women about once a month, as a matter of |
| decision makers within these media organizations? | | | | fact I wrote a book that discusses the statistics of |
| Easy, if you follow these very specific pointers; | | | | small business women who are divorced. After |
| -Begin by doing a little research - you need to know | | | | writing it I obviously wanted to get the word out |
| if the media organizations have a history of | | | | about it and naturally I thought of you first." |
| interviewing writers and than find out if they have | | | | Once you have the appropriate script and your book, |
| interviewed writers in your niche. | | | | begin sending some emails and making a few calls, |
| -Next find out if they have any upcoming events | | | | invite the editor or announcer to lunch to get their |
| that you feel your book would be a perfect match | | | | advice. Ask their advice about your book, let them |
| with. | | | | know what your thoughts are regarding mass media |
| -Discover which announcer or editor you could meet | | | | than listen and take notes. This strategy really works, |
| with to discuss your book. | | | | so get out there and sell your books. |