| The Sony Digital Book Reader has responded (with | | | | to address this when they announced a price cut on |
| venom) to the recent announcement by the digital | | | | their best selling Revolutionary Wireless Reading |
| books readers market top dog, Kindle, of their ebook | | | | Device Kindle entry model. But at around the $300 |
| reader price cut. The Sony entry level model, the | | | | mark they where not a purchase most people could |
| exciting new Sony eReader Pocket Edition prs-300, | | | | justify. Sony then took a quantum leap as far as |
| comes in at an unbelievable $100 (U.S.) less than its | | | | price is concerned. With the announcement of the |
| Kindle equivalent. | | | | new Sony digital book reader; the PRS-300, a smaller |
| Although you may not be able to compare them like | | | | version of the PRS-600 Reader Touch, Sony took |
| for like, as they are after all two totally different | | | | the opportunity to crash through the magical $200 |
| models, this new Sony digital book reader will | | | | barrier and bring digital book readers into reach of |
| certainly play a big part in the future of the digital | | | | millions more potential buyers. |
| books readers market place. | | | | The second reason is far simpler, one that strikes a |
| Why? Well for two reasons in my mind. The first | | | | cord with me and one you will possibly agree with |
| comes down to price, or to be more specific | | | | 110%. It appeared to me that the whole digital book |
| affordability. Even though digital book readers have | | | | reader industry was going down the road of what |
| enjoyed a great couple of years, if the big two's | | | | ever you can do I can do better. These devices |
| ambitions are to be realized then they need to tempt | | | | where loosing track of what they where meant to |
| more buyers into the market quickly and in some | | | | do and fast becoming just another over priced, high |
| serious numbers. | | | | tech, must have gadget for those with more money |
| At the prices being charged not only by Amazon | | | | than sense. |
| Kindle and Sony but all the manufacturers like | | | | After the initial rush to own one, by the techies, |
| BeBook, Irex Iliad, CyBook and the many others, | | | | what customers are now looking for is a digital book |
| those customers willing to pay over the odds for | | | | reader that can actually be used out and about, with |
| their Electronic Reading Devices were becoming less | | | | a display that can be seen in sunlight and one that |
| and less, especially in the current economic climate. | | | | just read e-books not something laden with features |
| That said, the enthusiasm to become an owner of | | | | just for features sake. Thankfully this entry level |
| one of these models has remained very strong. So it | | | | Sony digital book reader ticks all those boxes, what it |
| was looking to be affordability that was keeping | | | | does best is what you require it to do, it reads |
| buyers out of the market. Amazon where first to try | | | | electronic books at an affordable price. |