| E-books are one of the most beneficial and easiest | | | | The secret of generating both interest in your |
| ways to make mone on line - if you sell them. But | | | | product and traffic to your site is to get others to |
| how can you make profits from free e-books? This | | | | help you do it - in other words, multiplication of your |
| closely-guarded secret of the self-styled guru's has | | | | efforts. Of course the people you will want to sell |
| recently become easily achievable by just about | | | | your product will already have successful websites |
| anyone with something to say, and certainly by | | | | (ideally with subject matter relevant to yours) and |
| everyone who already has a e-book or other | | | | will want some reward for selling your product (or |
| information product to sell. | | | | even giving it away), and this is the part that until |
| What is a free e-book? | | | | recently was difficult. |
| A free e-book is usually an abridged or shortened | | | | How to get others to give away your free e-book? |
| version of a full e-book or information product. | | | | The first thing you need to do is to arrange some |
| However, neither the fact that it is free or that it is | | | | reliable way to ensure that those who you want to |
| a shortened version of something else means that it | | | | help you will benefit from sales of your product. This |
| can not have value on its own. In fact, you will | | | | is easy to arrange by setting up an affiliate program |
| quickly find that if it does not have its own intrinsic | | | | and there are many different ways of doing so, |
| value, that it will be very difficult to distribute - even | | | | which vary enormously in cost, complexity and |
| for free. | | | | ease-of-use. Personally, we find Clickbank both |
| For example, our own free e-book gives away our | | | | inexpensive and easy to use both to set up your |
| entire content on heart disease and cholesterol - | | | | program and for your customers to make purchases. |
| something that virtually everyone needs to know | | | | The real key, however, to getting others to give |
| about if they want to maintain their health. | | | | away your FREE e-book is to ensure that THEY will |
| The reason for this is two-fold. Firstly, even if it isn't | | | | benefit from any sales that it generates. That means |
| costing them money, people always want something | | | | that you need to allow them to add THEIR affiliate |
| for their efforts. To download something then | | | | links to YOUR e-book, so that any recipients of the |
| actually read it takes effort, and that effort had | | | | free book that click on the sales links will generate |
| better be worthwhile! Secondly, the whole point of | | | | revenue for both of you. |
| creating a free e-book is to showcase the main | | | | Either you can make the resultant free e-book |
| product i.e. the full book or information product, in | | | | editable by your affiliates (a potentially risky strategy, |
| order to generate sales. If the free book is not up to | | | | just asking for it to be ripped off) or you can create |
| scratch, then you can be sure that sales of the full | | | | what has become the new standard for such |
| product will not benefit from it. | | | | products - the brandable e-book. |
| Why a free e-book, why not just sell it? | | | | What is a brandable e-book? |
| Good question. The simple answer is that people love | | | | A brandable e-book is an e-book that contains |
| to get something for nothing - or at least to feel | | | | specially formatted links that can be changed with a |
| that they are getting something for nothing. As | | | | simple editing program without giving editing access |
| stated above, in order for this to be the case, they | | | | to the rest of the book. This means that not only |
| need to perceive that the "something" has some | | | | can your affiliates benefit by distributing a copy of |
| value to them and the process needs to be as simple | | | | your e-book with their links in it, but people that |
| as possible. | | | | receive it from them can also reformat the links and |
| This means that far more people will be prepared to | | | | redistribute it again (you explain HOW in the book |
| read your book if it is free than if they have to pay | | | | itself!). |
| even a small amount for it, which both suggests it | | | | This creates a "viral" e-book that provides not only |
| has little value and adds time and effort to the | | | | the motivation, but also the means for any |
| process. Conversely, if people see your e-book is | | | | web-savvy recipient of your book to make a profit |
| free it not only makes them more likely to download | | | | from it. Of course, if your content is excellent as |
| it, it also adds value to your main product, i.e. your | | | | well, people will have another good reason to |
| paid-for book, by letting them know they can only | | | | redistribute it to their friends etc and it will reach |
| get so much for free. | | | | even further. |
| How will people find my free e-book if I have no | | | | The key to creating a brandable e-book is to use an |
| website traffic? | | | | inexpensive branding program to create the special |
| This is perhaps the most crucial aspect of giving | | | | links for you, which will also give you the relevant |
| away anything from your website, and until recently, | | | | re-branding program for your affiliates. |
| a difficult issue to resolve. Building traffic to your site | | | | We explain exactly how to do this on our own |
| takes both time and considerable effort - building the | | | | re-branding page - feel free to copy our method and |
| site, getting it hosted, promoting it etc. There are | | | | wording if you think it would help you. |
| many ways to make this easier and relatively | | | | By following these simple steps, you too can |
| automatic, but it still takes some effort on your part, | | | | generate a small army of affiliates to help sell your |
| and, inevitably - time. | | | | product for you, for mutual benefit. |