| When selling books there will come a day when you | | | | efforts with visitor to customer? If you are than |
| realize that its time to measure just how successful | | | | your able to measure your efforts. But let's look at |
| your efforts are. It's usually when you realize that | | | | this a little deeper; |
| your losing income, and your cash flow is dwindling | | | | - Do you participate in social media marketing? |
| and you don't understand why or even more | | | | - How are you measuring your visitors? |
| importantly how to stop it and change direction. So | | | | - Are you measuring your twitter or Facebook page? |
| here's a helpful formula that you can use to measure | | | | - Do you offer click through buttons to a product or |
| your online, off-line book sales success. Here are | | | | service? |
| some key performance indicators for you to | | | | - How much time do you spend there? |
| measure: | | | | Without the ability to measure your efforts you're |
| How many visitors convert into customers? | | | | missing one of your most important key |
| That's the answer we want, right? It's the | | | | performance indicators for your social media |
| conversion that puts cash into our business. I'm sure | | | | marketing. One of the best ways to accomplish this |
| you realize this but stay with me because I'm going | | | | very important metric is to use Google Analytics. |
| to help you use this formula for all your on and | | | | Begin by going to Google analytics and going to the |
| offline efforts. What's even more useful is that over | | | | profile page, enter your web address and you will be |
| time this formula is very informative and can spot | | | | given some html code. |
| trends that you may not otherwise notice. | | | | Place that code on your domain names web page; |
| Let's take a look at a brick and mortar business walk | | | | place it on a page where you're selling something. |
| in visitors who buy form you are any easy metric | | | | That way you can track any traffic that arrives on |
| and one of the most powerful. It's a quick key | | | | that page, moreover with Google Analytics you will |
| performance indicator of how successful you're | | | | be able to track such information as how many visits |
| converting visitors to customers. Hers the formula | | | | to the page you had, the exact amount of time they |
| you should track to measure your marketing efforts; | | | | spent on the site and even the type of browser |
| # of Sales ÷ by # of Visitors x 100 = | | | | they used while viewing your site. |
| Visitor-to-Customer Conversion Rate. | | | | This is valuable information for anyone looking to |
| So if your site gets 1,000 visitors a month regardless | | | | improve their online book sales. Without the |
| if it's on or offline and 20 become customers, your | | | | necessary information, such as how many visitors |
| conversion rate is 7.55% | | | | you have and how many sales you get, how long it |
| 20 ÷ 1,000 x 100 = 2% | | | | takes them to decide to make a decision and more |
| Measuring Online Efforts | | | | your likely just guessing about what works and what |
| Now ask yourself if you're measuring your online | | | | doesn't. |