| Unlike all the Mini Website Landing page we have | | | | free book ensuring a larger distribution of the book |
| view, we give away a free E-book just for Landing | | | | hence the book will draw more browsers and in |
| on our page, but we get a 'Name and Email Address' | | | | effect more customers. |
| before we give away the book, we have done this | | | | I do the same here as I have done on Landing |
| by adding the free give away at the very end of our | | | | pages, and placed it at the very end of the page and |
| Landing page, I have worked it out that if they did | | | | rather than going to the new page it is set to open a |
| not buy then I might as well get something for my | | | | new window, there-by keeping my Main web page |
| trouble i.e.: Name and Email Address, so the Landing | | | | open. |
| page should always give me something. | | | | Both FREE books are Viral or Stealth marking at its |
| I know the normal thinking on this, in that I am | | | | best, it may take a bit of time to expand around the |
| drawing attention away from the Closing the Sale but | | | | web but they will and they will pay dividends in the |
| if they are not going to buy then they are not going | | | | end. |
| to buy and I have lost a future customer, by using | | | | Within the Free books I have a link back to my |
| the give-away I am increasing my chances of gaining | | | | Website and also to the Landing Page selling a |
| more than one customer. | | | | Product, so even though the books are FREE and |
| I do the same on my Index page, I have compiled a | | | | everything within the books are FREE there is one of |
| load of FREE stuff into an E-book and I simply give it | | | | my products in there that pays me, when it pays me |
| away just for visiting my site, I do not take any | | | | I get a 'Name and Email Address', so it may be a long |
| 'Names nor Email Addresses', because most people | | | | way around to getting that 'Name and Address' but |
| do not like to hand out their Names and Address just | | | | remember it is Viral and even though I appear not to |
| to get a book, this would defeat the purpose of the | | | | get anything from giving away these books I really |
| book, in that I want it to go Viral. | | | | do get sales, and as such 'Names and Address', which |
| Most people landing on my Index Page will open the | | | | basically, is what counts in the end. |