| So assuming you're a self publisher or book publisher | | | | Make sure to promote and market your book each |
| and you've already published your book; you need to | | | | and every day, both online and offline. Make sure not |
| immediately implement a strong, no-holds barred, | | | | to overlook the Internet; get yourself interviewed or |
| book marketing and promotion program to sell your | | | | profiled for sites both about writing, publishing and |
| books fast if you haven't done so already. Your book | | | | about the topics covered in your book. It's important |
| selling, book marketing, and book promotion planning | | | | to publish a website that focuses on your title; you'll |
| should begin well before your manuscript is | | | | be able to refer editors and customers and all |
| completed. In today's publishing marketplace, the | | | | interested parties to your book information with the |
| success of a book entirely depends on a strong | | | | click of a mouse. |
| marketing plan. | | | | Your sales letter or flier should include an |
| Make sure you have at least one good timeless press | | | | eye-grabbing headline, the benefits to the buyer, the |
| release, written in AP style. You can send it out for | | | | book features, book sales information and |
| the lifetime of your book. Make sure it's written in a | | | | testimonials. I've not found that book signings sell |
| timeless fashion. Using press releases can be a very | | | | many books for publishers and are often a waste of |
| effective marketing tool if used properly. Press | | | | time; better to spend it elsewhere. Find a |
| releases can generate thousands of dollars in sales | | | | non-exclusive distributor with a good reputation to |
| when picked up by national trade or print media. | | | | carry your book for the book store trade, as well as |
| Send out at least ten press releases to the print and | | | | for other retailers. |
| broadcast media in your region every month. Mail a | | | | Local radio shows and television appearances are |
| press release to at least 1000 print and broadcast | | | | good but are often forgotten within hours of the |
| contacts just prior to publishing your title and then | | | | broadcast; make sure to make or get a copy of any |
| over and over again after you publish; you can never | | | | television broadcast for future promotions. |
| send out too many. Make sure your press release | | | | Remember to make sure your book is listed in |
| spells out the 'who, what, where, when, and why' as | | | | Books-in-Print; don't assume it's already listed there. |
| it relates to your book. | | | | Print and online publications provide longevity to your |
| Learning to write and use powerful optimized press | | | | marketing campaign in terms of having something |
| releases can often drive a great deal of traffic to | | | | tangible for people to reference ongoing. |
| your website while providing multiple, excellent back | | | | Contact non-bookstore booksellers and offer to |
| links that can lead to increased page rank and | | | | leave books on consignment. Be your own publicist |
| numerous top ten search engine rankings for your | | | | and send a press release along with a review copy |
| targeted keywords. When picked up by wire | | | | of your book to publications in your book's genre and |
| services, a press release can easily end up generating | | | | to book review magazines. |
| hundreds or even thousands of mentions for your | | | | Every day it's important to focus on a variety of |
| book. | | | | marketing approaches. Why not give away your |
| Market your book to your number one market first, | | | | book in a raffle at a local function to get more book |
| and then go after the secondary markets. Contact | | | | recognition. |
| any companies, corporations or organizations that | | | | Add these article tips to your book marketing and |
| might use your book for promotions; offer significant | | | | book promotion efforts. If you apply yourself every |
| discounts for volume orders or for thousands of | | | | day and you promote your book aggressively, you |
| copies offer a specified amount above book | | | | can achieve the ultimate goal of selling thousands of |
| production costs. I've seen publishers lose a lot of | | | | copies of your book, hundreds of self publishers have |
| money paying for expensive display ads, so beware | | | | done it. And make sure to test, test, and test some |
| if you do this; I don't advise it in the beginning -- get | | | | more before you lay out any large sums of money. |
| your feet wet first so you know what you're doing. | | | | |