| Statistically, book sales in book stores are down. As | | | | important, dress nice to impress, and always be |
| more and more people shop on the Internet, book | | | | humble as a self promoter. |
| store sales will continue to drop. There will always be | | | | Offer to sell ten or twenty copies of your book to a |
| people, though, who love visiting their favorite book | | | | few local book stores, then check back in a week or |
| store and browsing the shelves for a new find. | | | | two to see how many of them have been sold. |
| These are the people you want to sell your book to! | | | | Remember to set a lowest amount you are willing to |
| Unless your book is being sold by a major publisher, | | | | take for your books, being said and done- the |
| there is a slim chance you will get your book onto | | | | bookshops are there to run a profitable business. At |
| the shelves of a major chain. Some major chains also | | | | the end of the day, if the store was able to sell your |
| ask for your marketing plan to sell your book. A | | | | book, they might want to buy more copies. If not, |
| marketing plan will detail how you will promote your | | | | you can always try another store. |
| book, stated as actions, financial commitment, and | | | | Another tip is that bookstores will also respond to |
| time commitment. For big chains like Borders to sell | | | | customer requests, if you have Print on demand on |
| your book, you need a sales history of previous | | | | your side, and perhaps if you could rally a group of |
| books. | | | | your personal readers to order your book from a |
| Your best option as a new writer is to ask local, | | | | bookstore, the store is more likely to take notice of |
| independent book sellers to sell your book. List down | | | | your title when you give them that visit. |
| independent bookstores around your area, and pop | | | | Once your book has a bit of sales history and you |
| them a visit instead of just calling. Even then, don't | | | | are able to develop a marketing plan, then the time |
| have high expectation that bookstores will | | | | has come for the next step - to approach the larger |
| automatically want to promote your book purely | | | | chains! |
| because it has been published. The initial contact is | | | | |