| Even though books are available in new formats | | | | - Write a quick introduction |
| (audio books, downloads, portable for the Kindle...), | | | | - Offer a free copy of your book |
| they're still made up of words - so how do you | | | | - Offer up yourself to talk about it/set up an |
| make the book format cutting edge by leveraging | | | | interview |
| modern media formats? There are plenty of ways!: | | | | - Then offer to help them setup a promotion for |
| 1. Podcast Promotions. Whether you're creating the | | | | free copies to give away to their audience. |
| podcast yourself, being interviewed by a podcaster, | | | | - Don't get disheartened if it doesn't work right |
| or offering your book as an award for a podcast | | | | away, they likely get lots of similar emails, but will |
| promotional contest, you're bringing a huge targeted | | | | jump at the ones that make sense for their audience. |
| market to your book. | | | | It's still worth it to make the offer to gain exposure |
| If your book is about something practical, creating a | | | | to the right people. |
| podcast to accompany the book is a huge way to | | | | 2. Book Trailers. It's less expensive than you think to |
| connect with your audience. Many times podcasters | | | | create a simple book trailer. Some people go all out |
| go on to be authors, but authors can also move into | | | | and create Hollywood-quality shorts, but even an |
| podcasting! For example, if your book is a how-to | | | | animated slideshow set to music, or a video of you |
| guide to training puppies, a podcast that offers tips | | | | being interviewed about the book is a step in the |
| and tricks is a great way to spread your message | | | | right direction. Help your readership understand the |
| around. It will bring a new audience to your book, and | | | | tone of the book in a new way, and bring some life |
| sustain/enhance your relationship with your readers | | | | to what would otherwise be left to the imagination. |
| until your next project is ready. Just like Rachael Ray | | | | (Note: there's nothing wrong with leaving a book's |
| started with a cooking show, moved into cook | | | | content to the imagination, in some cases that may |
| books, then into affiliate marketing, then into her | | | | even be the desired outcome.) |
| own TV show, magazine and cooking-related | | | | 3. Television (?!). Did you know there is a new, |
| products... you too can span the venue boundaries to | | | | dedicated TV show for authors? Open Book TV, in |
| make yourself an expert! | | | | their own words, "focuses on the writers and other |
| There are existing podcasts, some hugely popular, | | | | storytellers living and working in a different spot on |
| and cover just about every subject. So, send some | | | | the planet each week." Their episodes are even |
| emails to podcast hosts that target your niche (also | | | | embeddable in websites (just like YouTube). |
| works for blogs)... | | | | |