| Over the last years the number of globalization | | | | marketing start from Thomas Friedman’s |
| books has increased steadily. What is globalization? is | | | | “The World is Flat” and “Hot, Flat and |
| the question being asked frequently. Some think at | | | | Crowded”, Seth Godin’s “Tribes” |
| first of the economic globalization or the business | | | | and Chris Anderson’s “The Long Tail” to |
| globalization. Others have a more political view; others | | | | understand Google better. Of course there are some |
| think Internet first and so on. So, what is | | | | other globalization books published. One of the best |
| globalization? Globalization books will give you an | | | | selling book on Amazon Kindle in this category is |
| answer, but only the answers the writer would | | | | “8W8 – Global Space Tribes” by Ralf Hirt. |
| express and come up with. Economic globalization as | | | | It actually is fiction, but could be seen as a visionary |
| well as business globalization is mostly referred to, | | | | manual to both globalization and marketing for the |
| but with the Internet having emerged to be present | | | | 21st century. The interesting thing is that it has no |
| nearly everywhere the communication aspect is the | | | | opinion. It is about an Internet think-tank that |
| one driving everything. Communication has strong | | | | develops a world modeling engine that enables the |
| impact on the businesses and the economies – | | | | participant to visualize and understand all aspects of |
| no doubt; but as communication can be seen as | | | | the world both digital and offline combined. What is |
| democracy on the Internet anyone who wants to | | | | globalization? Readers would find the answers here if |
| get attention, needs to get customers and clients, | | | | anyone can answer this question at all. The best is |
| followers and or simply interactions for any purpose | | | | probably to read all these books, if time allows. Time |
| has to start campaigning. It is like a campaign that | | | | might be one of the most important game changers |
| never ends; hence it is largely about marketing in | | | | in the age of globalization. Developments are certainly |
| cyberspace. | | | | speeding up and the journey of globalization will be a |
| Recent books on the subject of globalization and | | | | volatile one upwards long-term. |