| Online book sales can account for a high percentage | | | | to reply promptly to all posts or messages you |
| of your total book sales depending on your | | | | receive through the site. This will show your readers |
| marketing strategies. Many readers find out about | | | | that you genuinely care about them and their |
| new books from email forwards, online reviews, | | | | feedback. |
| targeted advertisement campaign and alerts from | | | | Online bookstores or rather online stores that sell |
| sites on which they are members. Getting your book | | | | books are easy and accessible ways for readers to |
| in front of the right eyes online can drastically | | | | learn about and purchase your book. There are |
| increase sales. It is important to know who your | | | | several ways to directly and indirectly utilize the |
| audience is and narrow your efforts to websites | | | | services these sites offer. When using any online |
| they frequent. When including online marketing in your | | | | sales techniques in your book marketing plan, your |
| sales strategies try to spread out the types of sites | | | | goal is to always keep costs to a minimum. By listing |
| you use for advertising. For example, you can use | | | | your books on these sites you are getting exposure |
| the following three types of online marketing to | | | | for your book and proving a means through which |
| reach your readers.o Author website - Create an | | | | the book can be quickly purchased from a trusted |
| attractive website that will appeal to your genre and | | | | name with a good reputation. Make it easy for online |
| not just your current book. If you choose, you can | | | | shoppers to find you, find your book and be able to |
| create a separate site for your most current book.o | | | | buy it without any hassle. |
| Online Bookstores - Online bookstores like Amazon | | | | Word of fingers, though a strange saying; it is what I |
| and Overstock are great ways to get your book in | | | | consider the online version of word of mouth. You |
| front of a global audience and increase the number | | | | want to create buzz about your book and about |
| of consumers who will see your book.o Word of | | | | yourself. Without a doubt, word of mouth is by far |
| Fingers - I use these words instead of word of | | | | the best marketing technique in existence. It's free, it |
| mouth because when you're online, your fingers do | | | | reaches a broad audience and it accomplishes its goal |
| the talking for you. Your goal here is get people | | | | of advertising your product or service. Once the |
| communicating online about your book. | | | | word is out, people will share what they know. Many |
| An author website will communicate to your existing | | | | will even share without reading your book. If they |
| readers and offer information for new potential | | | | heard from a reliable source that your book is a good |
| readers. It will include your biography (this can cover | | | | read, they will have no problem passing on that |
| whatever information you decide to share with | | | | endorsement. To better harness this resource, you |
| viewers); any events you will be attending; other | | | | can join a forum or group that is focused on your |
| books you have written and of course a sales page | | | | book's topic. The other members of the forum or |
| for readers to purchase your book(s). When | | | | group will discuss the book and even take their new |
| establishing your theme for the site, you should | | | | knowledge and opinions offline to their homes and |
| know what type of persona you are trying to | | | | work. |
| portray and be consistent with that theme. Be sure | | | | |