| There is a great number of websites offering to | | | | possibility to sell him things in the future, perhaps |
| download free audio books, e-books about different | | | | offering some great opportunities such as a |
| topics, also free software. Somebody may wonder | | | | discounted items only for people in that list. |
| why are they offering that, is there any hidden | | | | On the other hand, visitors to the site may click in |
| reason to do it or they are simply generous and like | | | | some of the ads or banners the website has, |
| to give away free stuff. | | | | perhaps also offering to download free audio books, |
| At first, one would think they are losing money, why | | | | and that would also make the website owner earn |
| giving away for example a free audio book when | | | | money. |
| they can charge for it. However, lots of people query | | | | From the customers point of view, what should be |
| the search engines with the word free, trying to find | | | | done ? Maybe say: "They are cheating me, I won't |
| free stuff, maybe because they don't want to spend | | | | download nothing, they only want me to buy" That |
| money on the web, maybe in certain countries they | | | | would be useless, it would be a better idea to visit |
| are afraid to use their credit card online. Offering free | | | | the site that offers free audio books, and check if |
| content, is a great way to receive a great number of | | | | they like any of the free titles offered. Also if the |
| visitors in your web site. But, if they are looking for | | | | website has ads, visit other sites which may also |
| free things, you may think its useless to have them | | | | offer to download free audio books. |
| as a visitor. That's not right ! Maybe they won't buy | | | | And who knows, maybe some time after, there is a |
| now, but if they sign-up to the site or a newsletter in | | | | great offer, and you will finish buying a very |
| the site, the owner of the website will have the | | | | interesting audio book you hadn't thought about. |