| p>This is not something most authors think of but it | | | | market? |
| is true. Most authors make money because they | | | | Why Build an Information Marketing Empire? |
| expand their portfolio of products. They do not just | | | | People learn differently. Some learn by watching and |
| write one book, they create an empire of | | | | others learn by hearing or actually going through the |
| information. Let us take a look at two very different | | | | motions. When you provide your information in a |
| examples. | | | | variety of mediums, you are respecting these learning |
| JK Rowling is quite possibly the wealthiest traditionally | | | | styles and you are broadening your customer base |
| published author ever. She has 7 books, 7 movies, | | | | and you are broadening your audience appeal. |
| and a theme park and I am sure there are other | | | | People are more likely to buy from you again and |
| projects in the works. What i my point? She did not | | | | again, if they liked their previous purchase and |
| just write one book and sit back and wait, she | | | | received benefit from it. This is why it is important to |
| created more books and other related projects to | | | | provide only quality products. |
| make more money. | | | | As you increase your product line, you can offer a |
| Jack Canfield and Mark Victor Hansen self published | | | | variety of cost levels. For example, if your book |
| Chicken Soup for the Soul. Since that very first book, | | | | costs $30 that is a great entry level price but some |
| they too did not stop at one book; they created a | | | | people may be interested in spending more to |
| mega empire and more Chicken Soup books that you | | | | receive more. This is when offering a seminar or |
| can count. They also have greeting cards, gift packs, | | | | consulting services can meet the needs of the |
| dog food, puzzles, calendars, vitamins, games and | | | | customers with the larger budget. By offering a |
| music all with the chicken soup for the soul theme. | | | | variety of price points, you are broadening your |
| Now, I am not suggesting you write a book and then | | | | target market. |
| license vitamins with your book's title. That worked | | | | More products give people the perception that you |
| for the Chicken Soup folks; it might not work for | | | | are more than the expert in your field, you are the |
| you. The point is that these authors all became | | | | guru. You are the single best person to go to |
| incredibly rich by creating a product empire from their | | | | because you offer so many products in your niche |
| first book. | | | | field. |
| How can you create a product empire? | | | | Offering a host of products in your expert area is |
| One of the easiest ways is to focus on information | | | | the best way to become a rich author. Do not settle |
| marketing. You have a book as your first product | | | | for being a one hit wonder, increase the opportunities |
| where can you go from there? Presumably you could | | | | to gain great wealth and expand your book product |
| create an audio book and sell that. What about an | | | | into an information marketing empire. |
| online course? Does a CD ROM work for your | | | | |