| With this rapid pace of technology and increasing | | | | proven, established writers, (b) celebrities, (c) mark |
| access to information, the world is a land of | | | | key names, and (b) authors with a large, establish |
| opportunities for those who have the knowledge. An | | | | following. However, you can increase your publishing |
| individual in the 21st century has the opportunities to | | | | successfully with my simple nine steps, which are: |
| influence millions of people across the globe. | | | | 1. Determine Publishing Goals |
| Unfortunately, many do not know how to do it. | | | | A professional must first establish his or her publishing |
| Publishing a book is a great start. | | | | objectives. What do you hope to accomplish in |
| When I wrote my first book, it took me two months | | | | publishing your book? Influence? Expertise? Wealth? |
| to write and less than a year to get published (it | | | | It's important to answer this question upfront. |
| normally takes 18 months to three years to get | | | | 2. Establish Desired Outcomes |
| published). People were amazed at my publishing | | | | Determine what you expect as a result of publishing |
| accomplishments. It changed my life. I was asked to | | | | a book is critical. Many writers enter the publishing |
| speak at events. Co-workers wanted my advice. | | | | world with zero expectations. |
| Audience wanted to listen to my messages. Since | | | | 3. Review other similar books |
| that time, I have given insights to thousands of | | | | Evaluate similar books in your subject area. Determine |
| people. | | | | to make your book better. |
| One of the fastest ways to influence others is by | | | | 4. Set a deadline for book completion |
| sharing your expertise in the form of writing. Can you | | | | Some "would be" authors have good intentions but |
| afford not to use this method to beat your | | | | never fulfill their dreams of being published. One of |
| competition? Publishing a book provides one of the | | | | the key problems is failure to set a publishing deadline |
| quickest ways to be recognized as a published | | | | and completing it. |
| author. Sadly, I know that most individuals will not | | | | 5. Write book manuscript aimed at a problem |
| see their material published. Most people do not | | | | Most novice authors write a book for themselves. |
| possess that special internal motivation. | | | | Consider writing a book to solve a problem for |
| Gaining influence is therefore critical in achieving any | | | | others or a market problem. Everyday people are |
| substantial level of success in life. When an individual | | | | looking for solutions to their problems. |
| has a platform as a writer, people tend to listen. This | | | | 6. Develop a book marketing strategy |
| article provides individuals with a proven method of | | | | Many writers fail without a good plan. However, |
| getting published. You also gain more influence at | | | | effective business people use a plan for implementing |
| work and in your community. This discussion is | | | | their business. Consider how you can best launch |
| geared toward nonfiction in such areas as self-help, | | | | your book to your target readers. |
| "how-to," biography, business subjects, management | | | | 7. Select the preferred publishing method |
| areas, and a host of information rich subjects. If you | | | | Authors should consider their preferred publishing |
| are an entrepreneur, business owner, consultant, a | | | | method. The 21st century has provided an array of |
| minister, lecturer, educator, professional speaker, | | | | different methods for publishing. We prefer the |
| politician, trainer, author, entrepreneur, or anyone else | | | | outright control of the self-publishing approach or |
| with a desire to share information, this article will help | | | | using a publishing portal. We call our approach |
| transform your dreams. | | | | Entrepreneur Publishing. Want to publish fast and |
| With the emergence of new publishing technology | | | | effective? Please consider the following publishing |
| and easy access to the world via the Internet, the | | | | portals: Xlibris ( ( or Outskirtspress ( |
| publishing world is in a state of constant change and | | | | 8. Track book results and compare with desired |
| uncertainty. Publishing is a business that most serious | | | | outcome |
| writers ignore. There are over 60,000 books being | | | | Once the book is published continue to track your |
| published annually. The mergers of the major | | | | results against your desired outcome. Did you |
| publishers, the advent of the large booksellers such | | | | accomplish your goal? Continue to measure results. |
| as Barnes & Nobles and Amazon.com, and niche | | | | 9. Get feedback from target audience |
| marketing of small, independent publishers continue to | | | | Seek to improve your writing style and marketing. |
| reshape the industry standards. Contrary to popular | | | | Get feedback from your readers when possible. It |
| beliefs, the majority of the books (over 53 percent) | | | | will help improve the quality of your books. |
| are purchased outside of the traditional bookstores. | | | | As an entrepreneur, gaining influence is important in |
| The major purpose for traditional publishers is to turn | | | | the market. These nine steps provide you a publishing |
| a profit. Therefore, they look for broad subject | | | | strategy. Being a published author will change your |
| books with mass appeal. | | | | life. You can use your book to obtain royalties, get |
| In the past, the traditional path to publishing was (a) | | | | new business, and promote other products. You can |
| write a manuscript (book), | | | | also use it to indulge your ego, bolster your |
| (b) locate a literary agent (your salesperson), (c) find | | | | self-confidence, and gain the admiration of other |
| the right publisher, (d) submit the manuscript for | | | | people even become a celebrity. The sky is the limit. |
| review, (e) receive publishing deal from publisher, and | | | | However, remember, the rewards you collect are |
| (f) get published and get paid. Times have changed. | | | | based on your energy and your desire to do what it |
| The major publishers continue to lose money. They | | | | takes to make those rewards yours. Everyone has |
| can't afford to risk publishing an unknown writer. | | | | the potential to write a book. Don't let obstacles |
| Therefore, large publishers prefer to: (a) publish | | | | prevent you from reaching your dreams. Start today! |