| Writers often forget to use business cards for book | | | | someone who has read the book, you can use that |
| marketing. Although internet marketing is useful, | | | | as your sales pitch. |
| meeting someone and talking to them in person has | | | | 4. Place a free offer on the card. People love free |
| an even greater impact. You can tell them all about | | | | stuff. You want people to go to your website and |
| the book you've written and get them all excited, | | | | buy your book. By offering something free, you |
| but people's memories are short. If you hand them a | | | | might just get someone go to your website that |
| business card, it will help them remember. Think of | | | | would not have bothered otherwise. If you're writing |
| your card as a miniature sales letter for your book. | | | | fiction, you can offer a free short story or a free |
| Here are six tips to help your business card make a | | | | chapter of your book. If you're writing nonfiction, you |
| lasting impression. | | | | can write a short report or a short ebook and offer |
| Here are six tips to help your business cards make a | | | | them for free. |
| lasting impression when you're book marketing: | | | | 5. Never giving out just one card. Giving out multiple |
| 1. Make sure your business card is easy to read. | | | | cards can help spread the word about your book. If |
| They're small so you need to make sure that people | | | | you give a business card to someone who's |
| can read it. Don't use a font that's smaller than 10 pt | | | | interested in your book, there's a good chance that |
| and use a san serif font like Verdana. The color of | | | | she has friends that will be interested also. If you |
| your text should contrast sharply with the | | | | hand her five or six cards, the next time she's talking |
| background. Double check to make sure there aren't | | | | to her friends, she can pull out your cards and pass |
| any spelling or grammar mistakes. Either of these will | | | | them around. |
| leave a bad impression. | | | | 6. Don't purchase cards that look cheap. People |
| 2. On the front of your card, place a short, | | | | believe that a cheap-looking business card means a |
| attention-getting phrase that people will remember. | | | | low-quality book. Business cards are don't put that big |
| Focus on how your book can benefit the reader. If | | | | of a dent in your budget, so pay a little more and |
| you're writing non-fiction, you might write, "You can | | | | get glossy ones that people will pay attention to. Put |
| learn ten ways to cure baldness". If you're writing | | | | a memorable picture or graphic on it that's related to |
| fiction, you could write something like, "Follow | | | | your book. Please don't put your face on it! |
| Detective Smith as she tries to solve the most | | | | These tips should help you use business cards as a |
| difficult murder of her career". | | | | great book marketing tool. Carry them with you |
| 3. You should always write on both sides. It costs a | | | | every where you go. Give them to everyone you |
| little more, but gives you a chance to add a lot more | | | | meet including the waitress at the restaurant, the cab |
| book marketing for only a little more money. What | | | | driver, and everyone at your office. Soon everyone |
| do you put on the back? Write a short sales pitch. If | | | | will want to buy your book. |
| you get a book review or a testimonial from | | | | |