| If you're about to publish or have just published a | | | | have to sell their book, and more than just a handful |
| non-fiction book one of the biggest challenges you'll | | | | of copies, in order for their book to be a success is |
| face is simply how to sell your book and ideally sell it | | | | sometimes only given serious consideration when |
| by the truckload. There are thousands of books | | | | suddenly boxes upon boxes of their precious book |
| being published each and every week. Somehow you | | | | arrive on their doorstep. |
| have to find a way to make your book stand out | | | | To sell tens, scores, hundreds and then hopefully |
| from the crowd especially since it is estimated that | | | | thousands of copies of your book will require |
| 94% of books published today flop. | | | | creativity, persistence and a great deal of energy. |
| However, rather than see this as a depressing fact | | | | There are some aspects of the marketing and |
| and believe that your book has little chance of being | | | | promotion of your book that you can outsource but |
| successful; recognize that you're going to have to | | | | there are some things that you just have to do |
| work hard in order for your book to be a success. In | | | | yourself. For instance, you can hire someone to |
| addition, if your book is being published by a | | | | schedule interviews for you but you'll have to do the |
| traditional publisher you'll want to hit the ground | | | | interviews. |
| running once your book is actually available in | | | | Your book may contain a message but you have to |
| bookstores. | | | | convey it. You have to ensure that its message is |
| With new books continually being published, some | | | | both seen and heard. |
| bookstores will give your book just 30 days to make | | | | It's said that "you have to be seen to sell". And |
| an impact. And, if it is not selling by then they'll return | | | | there's no getting away from it - the greater your |
| it to the publishers to make room for other books. | | | | visibility the more books you'll sell. |
| So first of all you want to ensure that your book is | | | | One of the best ways to gain greater visibility and |
| being sent to appropriate bookstores. And, you'll | | | | market your book is by public speaking. As John |
| want to structure your book marketing plan so that | | | | Kremer, author of "1001 Ways to Market Your Book" |
| individuals actually buy your book from bookstores as | | | | said: |
| well as purchase it online from book sellers such as | | | | "The minute someone hears you speak they become |
| Amazon and Barnes and Noble. | | | | a much more passionate advocate for what you're |
| However, the problem is that new authors often do | | | | writing about and what you're speaking about. And |
| not pay sufficient attention to how they will market | | | | they are much more likely to say "Here's a good |
| their book. They become engrossed in the writing | | | | book. I just heard this guy speak. You've gotta read |
| and production of their book. The fact that they | | | | this book. |