| With today's advanced technology it has never been | | | | Do you see where this is leading? It is highly unlikely |
| easier for someone to start their own publishing | | | | that you will hit a winner with just one ebook, but |
| business. | | | | multiply your efforts over a number of products and |
| You can create and market your own ebook | | | | sell a few of each every week, and soon you will be |
| (electronic book) for an unbelievably low price | | | | reaping the benefits. |
| (sometimes free). Furthermore, because the ebook is | | | | 3. Offer something for free. On all my websites I |
| not a book but a computer file, you can offer it for | | | | offer a free ebook to download. I make sure that it |
| immediate download once the purchase has taken | | | | is of the highest quality, because if it isn't my |
| place. The computer file is then downloaded (or | | | | customers will assume that the product I'm selling is |
| copied) to the purchaser's home computer, but you | | | | of the same standard. A good place to get free |
| still own the original (or copy). | | | | etext to turn into an ebook is Project Gutenburg at |
| You have a continual inventory, night and day, | | | | Most of the etext here is out of copyright, but |
| without having to re-stock. There is no office space | | | | check the license of anything that you borrow from |
| required, no staff other than yourself, and a fully | | | | this site. The license is always included within the text |
| automated payment and delivery system which | | | | file. For example, on my UFO Report site I am giving |
| requires very little maintenance. This really is the | | | | away a free copy of Jules Vernes' Around the Moon. |
| perfect business. The ultimate business. | | | | I downloaded this as a plain text file and converted it |
| Consumers are hungry for information. And they | | | | to a pdf file, making sure I had a link back to my |
| want it now! Electronic products provide the | | | | website at the beginning and end of the ebook. I |
| information and have immediate access. | | | | have also offered my free ebook to a number of |
| Here are four key points that I wish to make here. | | | | ebook directories to give away. Not only am I giving |
| 1. The information is out there, and it seems that | | | | away something free on my website, but I have my |
| everyone is trying to sell it. The same information, | | | | ebook listed on other websites across the web. With |
| sometimes packaged differently but not always. I'm | | | | links back to my own site included, of course. |
| sure you've seen the adverts. The identical adverts | | | | This is viral marketing, and it works incredibly well. On |
| selling the exact-same-identical product. One of the | | | | auto-pilot. Put a few hours work in at the beginning, |
| ways to be successful in this virtually new arena is to | | | | then just sit back and reap the rewards. For years to |
| provide “niche” products. Information that | | | | come, with no more effort on your part. Let your |
| no-one else is selling. | | | | free ebook guide people to your site. Another point |
| I could not even begin to do the subject justice in a | | | | to make here is that you should offer something |
| small article such as this. I have (quite literally, whilst | | | | free that is closely related to what you are selling. |
| searching for inspiration) just found a gem of an | | | | Thus, the people downloading your free ebook will |
| ebook on the subject of niche ebook publishing. I am | | | | already be predisposed toward the product you are |
| not affiliated with this ebook in any way, shape, or | | | | selling. |
| form. I simply offer it to help you, and because the | | | | 4. Cross-promote your products/websites. However |
| information contained within is just too good. | | | | many products/websites you have, link them all |
| 2. Duplicate your efforts. It is unlikely, but not | | | | together. Put a banner at the top/bottom of the |
| unheard of, that you will stumble upon a product that | | | | page. Put a small, unobtrusive button down the |
| everyone wants and will pay you huge sums of | | | | left-hand side of the page. I always create a Links |
| money to get their hands on. Duplication, or multiple | | | | page for my websites, and try to gain exposure by |
| streams of income, is the sure-fire way to success | | | | linking to other websites in this way. It is important |
| when it comes to selling information products online. | | | | to remember that links to websites with similar |
| Write your first ebook and market like crazy, but | | | | subject material to yours will be of far greater value |
| don't lose sight of the longer term. Have one eye | | | | than links to unrelated websites. These are called |
| focused on your next ebook project. For example, I | | | | quality links and most of the search engines love |
| had my first sales page up and working within a few | | | | them. |
| short days, complete with affiliate scheme and | | | | I'm off to start work on my next project now. I |
| shopping cart. I marketed my ebook like crazy. A | | | | wish you every success in your niche ebook venture. |
| few days later, I had my second ebook online and | | | | This article is free for re-publishing. |
| ready to go. I marketed my second ebook like crazy. | | | | |